Do The Test

14 Mar 2008

Awareness Test

This is an absolutely brilliant ad. However, it’s not the most original. Comments on the blog Scamp suggested that the ad is very similar to a video originally produced by the University of Illinois. Since then, the ad agency responsible has responded and the original creator has given his point of view. Both can be found in a follow-up post at Scamp.

Comments

James

17 Mar 2008

Hey Jason, this is a great story. Would you be willing to write it up a little more for AdHack? I think it’s perfect in how it shows the exchange of ideas, protections for ideas, and how prior art is now on a permanantish, searchable record.

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